Case Study
Sawhorse partnered with Alo Yoga, the official health and wellness sponsor of the New York Fashion Week, to bring their unique design aesthetic and mission of mindfulness to the metaverse. Roblox is a lively, frenetic place and we wanted to flip that on its head by creating an experience that was as peaceful as it is beautiful, helping visitors to begin to shift their mental space as they explore the world, learn yoga, and even embark on a guided meditation (possibly for the first time).
To encourage mindfulness as a daily practice, repeat visitors are rewarded with exclusive Alo items from the store. Those items include some of the most popular Alo clothing and gear as well as items truly unique to the metaverse such as your own personal aura.
Sawhorse also created all promotional assets to generate buzz and drive traffic through social channels, influencer partnerships, and NYFW activations.